We build our brand around the positioning:
I AM Organic brings consumers fresh organic fruits, vegetables and herbs.
I AM Organic brings you fresh organic fruits, herbs, and vegetables. We strive for the best possible taste and experience combined with a carbon neutral footprint. We work with local farmers and believe in less packaging, more communication. Each product has a QR-code, that leads to a unique digital passport, in which we communicate 100% transparently about origin, farming, logistics, packaging, sustainability. And where we inspire you with recipes, storage tips and usage tips. You can eat the world better by choosing I AM Organic.
WE BUILD OUR BRAND AROUND THE POSITIONING
Apart from taste and quality, our brand has 4 unique selling points:
- 100% organic
- 100% transparent storytelling via digital passport
- sustainable: carbon neutral
- sustainable: fair to people
In our digital experience we engage consumers with storytelling via QR-code. Each product has its own unique passport based on origin, variety, C02 footprint, transport, packaging, and recipe inspiration. In our digital passports: