Our brands

We build our brand around the positioning:

I AM Organic brings consumers
fresh organic fruits and vegetables.

I AM Organic brings you fresh organic fruits and vegetables. We strive for the best possible taste and experience. We work with local farmers and believe in less packaging, more communication. Each product has a QR-code, that leads to a unique digital passport, in which we communicate 100% transparently about origin, farming, logistics, packaging, sustainability. And where we inspire you with recipes, storage tips and usage tips. You can eat the world better by choosing I AM Organic.

WE BUILD OUR BRAND AROUND THE POSITIONING

Apart from taste and quality, our brand has unique selling points:

  1. 100% organic
  2. 100% transparent storytelling via digital passport
  3. sustainable: fair to people
go to our brand website

In our digital experience we engage consumers with storytelling via QR-code. Each product has its own unique passport based on origin, variety, transport, packaging and recipe inspiration. In our digital passports:

– We inspire consumers to eat (more) organic

– We are 100% transparent about all steps and details in our vertically integrated supply chain

– We communicate about our sustainability ambition

– We explain our objective with regard to fair practice, e.g. fair trade and fair pricing

– We invite consumers to join our community to eat the world better