Our brands

We build our brand around the positioning:

I AM Organic brings consumers fresh organic fruits, vegetables and herbs.

I AM Organic brings you fresh organic fruits, herbs, and vegetables. We strive for the best possible taste and experience combined with a carbon neutral footprint. We work with local farmers and believe in less packaging, more communication. Each product has a QR-code, that leads to a unique digital passport, in which we communicate 100% transparently about origin, farming, logistics, packaging, sustainability. And where we inspire you with recipes, storage tips and usage tips. You can eat the world better by choosing I AM Organic.

WE BUILD OUR BRAND AROUND THE POSITIONING

Apart from taste and quality, our brand has 4 unique selling points:

100% organic
100% transparent storytelling via digital passport
sustainable: carbon neutral
sustainable: fair to people

go to our brand website

In our digital experience we engage consumers with storytelling via QR-code. Each product has its own unique passport based on origin, variety, C02 footprint, transport, packaging, and recipe inspiration. In our digital passports:

– We inspire consumers to eat (more) organic

– We are 100% transparent about all steps and details in our vertically integrated supply chain

– We communicate about our sustainability ambition and how our products are CO2 neutral

– We explain our objective with regard to fair practice, e.g. fair trade and fair pricing

– We invite consumers to join our community to eat the world better

We do have a Teeny-tiny co2 footprint

At I AM Organic, we do everything possible to keep our carbon footprint as low as possible. But, we hear you thinking, you said you are carbon neutral, right? That’s right, but at the moment it is just impossible to get certain types of organic fruit and vegetables to you without emitting CO2. That is why I AM Organic has made deliberate choices aimed at emitting as little CO2 as possible. By working with small-scale, organic farmers. And by opting for sustainable transport. And by using as little (and if so then recyclable) packaging as possible.