I AM Organic®

I AM Organic^®brings consumers fresh organic fruits, vegetables and herbs.

We cooperate with local farmers and believe in less packaging, more communication. Together with our consumers we want to contribute to a healthier world for everyone. It’s our mission to become the most successful and attractive organic brand in the world. I AM ORGANIC is a movement. That’s why we ask consumers to join our community and eat the world better.

Visit our consumer website

I AM Organic^®brings consumers fresh organic fruits, vegetables and herbs.

Tasty and healthy. Year-round from all over the world. It’s is not just, a brand. It’s a community, or even better, a movement. I AM ORGANIC inspires people to eat the world better. We strive for the best possible taste and experience, combined with the lowest possible carbon footprint. We offer 100% transparency using QR-codes and digital passports, that show consumers the origins of each specific product. We cooperate with local farmers and believe in less packaging, more communication. Together with our consumers we want to contribute to a healthier world for everyone. It’s our mission to become the most successful and attractive organic brand in the world. I AM ORGANIC is a movement. That’s why we ask consumers to join our community and eat the world better.

Visit our consumer website

Our I AM Organic brand pillars

Less packaging, more communication

Our main focus is the consumer trend “healthy eating, healthy living”. We try to inspire people to eat the world better. We cooperate with local farmers and believe in less packaging, more communication. We strive for the best possible taste and experience, combined with the lowest possible carbon footprint. We offer 100% transparency using QR-codes and digital passports, that show consumers the origins of each specific product.

Our I AM Organic brand pillars

Less packaging, more communication

Our main focus is the consumer trend “healthy eating, healthy living”. We try to inspire people to eat the world better.

We cooperate with local farmers and believe in less packaging, more communication. We strive for the best possible taste and experience, combined with the lowest possible carbon footprint.

We offer 100% transparency using QR-codes and digital passports, that show consumers the origins of each specific product.

I AM Organic^®

Product Range

I AM Organic fresh organic vegetables/fruits/herbs
I AM Organic fresh organic fruit (convenience/on-the-go)
I AM Organic ready-to-cook/pre-cut fresh organic vegetable mixes
I AM Organic packaged fresh organic herbs

Distinctive branded presentation

Unconventional branded pack design with a striking,
playful look and feel
Stopping power / brand block for improved visibility and
consistency between different categories
Unique ability to serve multiple retail formulas

Sustainability: CO2 Neutral

Sustainable choices in the chain, offsetting, insetting
Eat the world better: organic, transparent, CO2 neutral and fair

I AM Organic® wants to make organic mainstream. We add WOW to organic food!

Visit our consumer website

Pure, organic and fair to people

Product Range

I AM Organic fresh organic vegetables/fruits/herbs

I AM Organic fresh organic fruit (convenience/on-the-go)

I AM Organic ready-to-cook/pre-cut fresh organic vegetable mixes

I AM Organic packaged fresh organic herbs

Distinctive branded presentation

Unconventional branded pack design with a striking, playful look and feel

Stopping power / brand block for improved visibility and consistency between different categories

Unique ability to serve multiple retail formulas

Sustainability: CO2 neutral 

Sustainable choices in the chain, offsetting, insetting

Eat the world better: organic, transparent, CO2 neutral and fair

Digital experience via QR code

100% transparency, vertical chain integration, information and inspiration

Less packaging, more communication

Storytelling in digitale experience via QR-code

In our digital experience we engage consumers with storytelling via QR-code. Each product has its own unique passport based on origin, variety, C02 footprint, transport, packaging and recipe inspiration.

In our digital passports:
– We inspire consumers to eat (more) organic
– We are 100% transparent about all steps and details in our vertically integrated supply chain
– We communicate about our sustainability ambition and how our products are CO2 neutral
– We explain our objective with regard to fair practice, e.g. fair trade and true pricing
– We invite consumers to join our community to eat the world better