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New Fruit Group is a vertically integrated European agribusiness focused on a sustainable production and distribution. NFG is founded in 2019, by a young group of entrepreneurs including the son of one of our banana suppliers, CANA. NFG is active in the production, export and trade of fresh produce including organic bananas, avocado and mango. NFG creates a transparent and consistent supply of fresh produce with high quality all year round. NFG currently has marketing activities in Germany, France, Sweden, Austria, Denmark, Netherlands, Italy and supply operations in Ecuador, Colombia, Peru, Israel, Dominican Republic, Ivory Coast, Senegal.
Organic cultivation and fair-trade agricultural products are the main focus of the NFG company. This striving also determines the vision of NFG New Fruit Group as a future-oriented and sustainable company that creates sustainable added value for people and nature. Only in this way NFG can achieve a sustainable and fair ecosystem of partners and consumers who think, live and work just as sustainably.
NFG has an asset light business model, like Organto
NFG’s customer base is composed of retail clients and some wholesalers
The majority of the business is structured in a back-to-back manner, and sold to strong European retailers such as Rewe, Lidl, Edeka, Rema, Dagrofa and others
Acquisition adds value to Organto as it:
Further strengthens Organto’s European position
Brings a team of young talented people committed to the industry
Adds a strong distribution portfolio with top quality wholesale and retail names, and
Further positions Organto as a leading player in organic bananas, the largest fruit category
NFG brings deep industry expertise, especially in the organic banana category, strong supplier relationships, and most importantly, listings with strong European retailers that can be further leveraged
We are looking to acquire businesses with:
Strong growth profile/opportunity
Cash-flow/EBITDA positive
Values align with our stated values
Cultural fit
Product alignment
Asset light business model
Key personnel willing to stay
Easy to integrate with our platform
Objective: acquire complimentary businesses where 1+1 > 3
Cost synergies – platform leverage
Revenue and customer synergies – new customers
Product expansion – new products
Geographic expansion – new markets
Deeper market depth in key categories where we currently operate